WASZP Style Guide 2026

The Brand Anchor

Brand Colours

Yellow is the brand anchor – every touchpoint must have yellow present. Charcoal replaces black for all dark backgrounds. Never substitute the yellow with gold, mustard, or orange.

WASZP Yellow
Primary · Hero Colour · Brand Anchor

#FFC107

RGB 255 · 193 · 7

Charcoal

#1A1E2A

RGB 26 · 30 · 42

Primary dark background – nav, hero, dark sections

Charcoal 2

#242836

RGB 36 · 40 · 54

Elevated surfaces – cards, panels on dark

Light Grey

#F2F3F5

RGB 242 · 243 · 245

Light section background – alternating page rhythm

Grey

#6B7280

RGB 107 · 114 · 128

Secondary text, captions, muted labels

Status & Alert Colours

Success Green

#22C55E

RGB 34 · 197 · 94

Entry confirmed, race start, positive status

Warning Orange

#F97316

RGB 249 · 115 · 22

Registration closing, deadline approaching

Alert Red

#EF4444

RGB 239 · 68 · 68

Race cancelled, protest, critical system alert

Deep Black

#0D0F17

RGB 13 · 15 · 23

Footer, maximum contrast backgrounds

One Mark. One Class.

Logos & Marks

Three logo formats cover every application. The shield badge mark is the primary icon. The wordmark is the default for digital and print. The wide secondary lockup is reserved for boat graphics and event signage.

Shield Badge Mark

On Charcoal

On Yellow

On White

On Light Grey

Use the shield mark as a standalone icon. Minimum digital size 32 px. Never distort, recolour, or remove the internal letterforms.

Icon Mark

On Charcoal

On White

On Yellow

Use the icon mark for app icons, social avatars, and brand moments where the full wordmark isn't practical. Minimum digital size 48 px. Never recolour.

Primary Wordmark

Yellow on Charcoal – Primary

Black on White

White on Charcoal

Yellow on charcoal is the primary brand expression. Use black on white or light backgrounds; white on dark or photographic backgrounds where yellow contrast is insufficient.

Secondary Lockup – Boat & Signage

Yellow on Charcoal – Primary

White on Charcoal

Black on White

Wide-format lockup for boat hull graphics, banners, and large-format signage. Not for digital UI. Minimum print size 60 mm wide.

Clearspace – Exclusion Zone

WASZP

x

Maintain a clear zone equal to the cap-height of the wordmark on all four sides. No other graphic elements, text, or photography may enter this zone. On photographic backgrounds, always use a dark scrim to ensure legibility.

Logo Misuse – Never Do This

WASZP

Don't skew or distort

WASZP

Don't use yellow on yellow

WASZP

Don't recolour the logo

WASZP

Don't use at low opacity

WASZP

Don't rotate

WASZP

Don't add outlines or shadows

Type System

Typography

Display · Mirano Extended 900 Hero · Campaign · Slides

Extended bold letterforms – the brand's loudest voice. Use for hero headings, campaign titles, and presentation covers. 12 weights available.

FOILING FOR EVERYONE

Heading · Gotham Nights 700 H2 / H3 / UI Titles

4 weights including italic. Sub-headings, section titles, card headings, and navigation elements.

It's not just a boat.

Body · Poppins 400 — Google Fonts Body · Labels · UI · Buttons

Warm geometric sans-serif, clean and legible at all sizes. Base font for all digital touchpoints. Always available via Google Fonts.

Fast, Fearless & Fun.

Sail Numbers · Sail Numbers · Race Graphics Only

Official class sail number font. Used exclusively for sail number graphics. Never for body copy or UI.

AUS 2000

Type Scale

Display / H1Mirano Extended 900 · 64–128px · uppercase

WASZP

H2 Section TitleGotham Nights 700 · 32–48px · uppercase

Foiling for Everyone

H3 Card HeadingMirano Extended 800 · 20–28px · uppercase

Race Day Results

Body LargePoppins 400 · 18px · 1.75 leading

Fast, Fearless & Fun.

Body DefaultPoppins 400 · 15–17px · 1.65 leading

Race recaps, article body copy, product descriptions and general UI text.

Label / EyebrowPoppins 700 · 11–13px · 0.14em tracking · uppercase

Type System

Caption / MetaPoppins 400 · 11–12px · colour: grey

Photography · WASZP Class · waszp.com

Built for Speed

Surface & Space

Three background types create page rhythm – dark charcoal, light grey, and brand yellow. Alternate between dark and light sections to keep pages breathable. Reserve yellow sections for high-impact CTA moments and campaign highlights. Never use plain black.

#1A1E2A · RGB 26 · 30 · 42

Dark

Hero, nav, photography, footer. Primary brand surface.

#F2F3F5 · RGB 242 · 243 · 245

Light

Content sections, alternating rhythm. Keeps pages breathable.

#FFC107 · RGB 255 · 193 · 7

Yellow

CTA blocks, campaign moments, PPT accent slides.

Fast. Fearless. Fun.

Call to Action

Poppins bold, all-caps. Yellow is the primary CTA – "Buy a WASZP" on the live site. Outline white for secondary on dark. Never use grey as a primary action colour.

On light surface

On dark surface

Race Day Ready

Badges & Alerts

Badges use Poppins bold, all-caps. Yellow is the primary status indicator. Alerts use a left-border accent to communicate state at a glance.

One Design Racing Registered Youth Class Foiling

★

Registration Open

2026 World Championships registration closes 30 April.

✓

Entry Confirmed

Your entry for the 2026 Nationals has been received.

⚠

Measurement Due

Your boat is overdue for class measurement before the next event.

✕

Entry Rejected

Sail number not found in the class register. Contact your association.

Tell the Story

Content Cards

Titles in Mirano Extended bold, all-caps. Category eyebrows in yellow Poppins. Lead with high-energy photography. Never use generic stock imagery.

Events

2026 World Championships

Sailors from 30+ nations descend on Pensacola for the biggest event on the WASZP calendar.

Getting Started

Your First Foiling Session

Tips, technique, and what to expect on your first flight. Get on the water faster.

RaceHub

Your Global Ranking

Track results, follow rivals, and see where you sit in the global fleet.

RaceHub

Tier Pucks & Flags

RaceHub shares one slanted shape across its labels. It suggests forward motion and keeps these labels separate from the standard status badges. The yellow chip labels sections, and tier pucks rank every event on the calendar at a glance. Country flags always sit beside a sailor or venue, never on their own.

Section Chip – General

WASZP RaceHub Rankings Upcoming Events

Tier Pucks

Tier 11

1,400pts

International WASZP Games – the pinnacle event.#FFC107 · charcoal text

Tier 22

1,000pts

Continental championships – Europeans, Asia Pacifics, Americas.#E4E7EB · charcoal text

Tier 33

600pts

Major domestic events, EuroCups and national championships.#C4763B · white text

Tier 44

Up to 600pts

Every other sanctioned event – where most sailors start.#2E90FA · white text

TrainingT

–

Training, tryout and development events.#64748B · white text

Full pucks spell out the tier (“Tier 1”, “Training”). Compact pucks show only the number or “T” and are used in lists, tables and calendars.

Country Flags – 4:3, World Sailing nation codes

ARG Argentina

AUS Australia

AUT Austria

BAH Bahamas

BLR Belarus

BEL Belgium

BER Bermuda

BRA Brazil

CAN Canada

CHI Chile

CHN China

CRO Croatia

CZE Czech Republic

DEN Denmark

FIN Finland

FRA France

GER Germany

GRE Greece

HKG Hong Kong

HUN Hungary

IND India

IRL Ireland

ISR Israel

ITA Italy

JPN Japan

KAZ Kazakhstan

LAT Latvia

LUX Luxembourg

MLT Malta

MON Monaco

MNE Montenegro

MAR Morocco

NED Netherlands

NZL New Zealand

NOR Norway

POL Poland

POR Portugal

RUS Russia

KSA Saudi Arabia

SGP Singapore

SLO Slovenia

RSA South Africa

KOR South Korea

ESP Spain

SWE Sweden

SUI Switzerland

THA Thailand

TUR Turkey

GBR United Kingdom

USA United States

Standard size 20 × 15 px with a 2 px radius and a hairline edge so white flags hold their shape. Use the large 30 × 22 px size with a drop shadow over photography. Never stretch, crop or recolour a flag.

In Context

2

2027 WASZP OceaniasManly SC · 12–16 Jan 2027

3

2026 All Stars InvitationalPuerto Elcano · 8–11 Oct 2026

T

Tryout/Development WeekendLakewood Yacht Club · 10–11 Oct 2026

RaceHub

Rankings & Points

Rankings are always split by rig. Position badges are round, never slanted, so they don't get confused with tier pucks. Points are set in Mirano Extended with tabular figures so columns line up. Ranking cards carry a 4 px yellow top edge.

Position Badges

1#FFC107First – gold

2#E4E7EBSecond – silver

3#E0A370Third – bronze

4#ADB5BDFourth onwards – grey

Points & Nation

5056 pts

Points chip – highlights

5056pts

Points numeral – tables

AUS

Nation – flag + code

Leader Card & Leaderboard

8.2m Leader 1 Louis Tilly

AUS5056 pts

8.2m Fleet

Global Rankings

1Louis Tilly

AUS5056pts

2Matteo Chaboud

FRA4421pts

3Hippolyte Gruet

FRA4251pts

4Will Troop

AUS3885pts

The WASZP Makes Great Foilers

Product Imagery

Always lead with action and authenticity. Boats foiling, sailors competing, fleets at race – never staged, never generic stock. Focus on the fun sailors are having, the location, the community, and the vivid colours of the WASZP. Prioritise photos that capture real moments, real emotion, and real places. Always try to use photos of sailors wearing helmets.

Photography · WASZP Class · waszp.com · Use only official class photography in brand communications

Writing Style

Brand Voice

WASZP communicates like a brand that is confident without being arrogant, energetic without being exhausting, and technical without being exclusive. Write like you're talking to someone who loves sailing and wants more of it – not someone who needs to be sold to.

Core Principles

Fast, Fearless & Fun. This is the WASZP in three words. It is the lens through which all brand decisions should be made – from product design to event programming to social content. If something doesn't feel fast, fearless, or fun, it probably doesn't belong.

Direct, warm, and full of momentum. Short sentences. Active verbs. Real language. The brand voice is not a boardroom voice – it belongs on a start line.

Foiling for everyone. The WASZP is accessible, not exclusive. Never make foiling feel out of reach. The brand reflects the aspiration of the many, not the achievement of the few.

The boat speaks for itself. Do not position the WASZP against other classes in a way that sounds defensive or combative. Avoid the arms race framing entirely.

Language

Use freely

fly · fast · fearless · fun · accessible · community · foiling · one-design · racing · experience · everyone · smiles · innovation

Use sparingly

historic · groundbreaking · revolutionary · game-changing

Never use

elite · complex · exclusive · premium (as a quality substitute) · jargon that excludes newcomers · anything that makes foiling feel out of reach

Do / Don't

✗ Don't

"We are thrilled to share that registration for the 2026 WASZP World Championships is now open. This is an exciting opportunity for sailors from around the world."

✓ Do

"Worlds registration is open. Pensacola. 2026. Are you in?"

✗ Don't

"The WASZP_X offers young sailors a unique and accessible pathway into the exciting world of foiling at a competitive price point."

✓ Do

"The WASZP_X. Built for juniors who are ready to fly. Same DNA. Scaled for the next generation."

Formatting Rules

Australian English. organise, recognise, colour, favourite – always. No exceptions for international markets.

WASZP in full caps. Always. WASZP_X uses an underscore – never a space or hyphen.

Athlete mentions. First mention: full name and nationality in brackets – Pearl Lattanzi (USA). Subsequent mentions: surname only.

Numbers. Spell out one to nine. Numerals for 10 and above, and always for speeds, weights, distances, prices, and scores.

The brand test. Does this feel like something that would make a sailor say "wow, that's a WASZP"? If not, rework it.

Inclusive Design

Accessibility

All digital touchpoints must meet WCAG 2.1 AA as a minimum. The WASZP brand's strong contrast between yellow, charcoal, and white naturally supports accessible design – maintain it.

Never use white text on yellow – it fails contrast at 1.9:1. Always use charcoal (#1A1E2A) on yellow backgrounds. Minimum touch target size is 44×44px for all interactive elements.